A Bicycle Store Reimagined with a Focus on the Experience: Rethinking Bicycle Stock and Display

Conventional bicycle stores often prioritize maximizing the display of advertisements and products in their sales area, which can make it difficult to see the products and hinder the ability to physically examine the bicycles.

In the proposed plan, we have efficiently compressed the bicycle stock and display, creating a spacious and relaxed environment reminiscent of a café by opening up the front of the store. Additionally, on the opposite side of the bicycle display, we have incorporated a ‘Circuit Space’ where customers can try on bicycle accessories and test-ride bicycles, placing a strong emphasis on the experiential aspect. The aim of this design is to realize a store that goes beyond traditional approaches, focusing on presenting bicycles as part of a lifestyle.